Your favorite coffee mug makes your coffee taste better. According to research, the mug’s shape and color play a role in your perception of coffee’s taste and smell. Since you believe your favorite coffee mug helps enhance your coffee’s flavor, you’ll keep pulling it out (even if it means washing it every single day).
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Source: Current Opinion in Psychology, aresearch journal

Aired Thursday 3-2-23  on The Mid-Day Show with Rick Rock

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