Leave the kids home when you go shopping. Consumers accompanied by children buy 40 percent more items than consumers who are shopping by themselves. Kids tend to use a variety of techniques to coax their parents into buying more stuff, including promises, or having a tantrum in the middle of the store. Children can also sneak things they want underneath your other purchases. When you finally get to the cash register, the chances are good that you’ll be too embarrassed – or worried about coming across as mean or cheap – to say anything.

Source: Buyology: Truth and Lies About Why We Buy, by MartinLi

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